Our Story: From Lab Insight to Industry Solution
Founded in New Brunswick, Canada, our company grew from a deep, practical understanding of rubber’s molecular structure and how targeted chemistry can achieve outcomes that weren’t possible before. The founders partnered early with the Research Productivity Council (RPC) in Fredericton to move lab insights into real world trials, and development has been supported by a mix of public and private funders and investors both locally and internationally. Technically operating as two entities – Can CleanTech and Rubreco - we act with one shared purpose: to revolutionize how rubber is handled in industrial settings. We seek to work with manufacturers and refurbishers to cut waste, lower costs, and meet stricter regulatory and procurement standards, turning technical innovation into measurable operational and environmental benefits.
Mission
Deliver practical, scalable recycling technologies that convert end of life rubber and metal into verified industrial value while reducing cost and environmental impact.
Vision
Be the trusted partner for manufacturers and refurbishers seeking measurable sustainability, predictable supply, and lower total cost of ownership.
Hurdon Hooper
COO
Mr. Hurdon Hooper holds a B.Sc. from McGill University, an M.A. from the University of New Brunswick, and is a graduate of the Royal Military College of Science (Shrivenham, UK). He is a retired military officer who served in both command and staff positions in the Canadian and British Armies. Mr. Hooper brings extensive experience in international project management and is a founding member of Rubreco, where he serves as Chief Operating Officer.
Dr. Brian Harrison
CTO
Dr. Brian Harrison (PhD) began his professional career at the Royal Military College of Canada as an Associate Professor of Chemistry. His research focused on the characterization of carbon surfaces and the functional groups present on carbon black. He later joined the Defence Research Establishment Ottawa (DREO), where he served as Head of the Materials Section, Head of the Chemical Protection Section, and Director of the Protective Sciences Division.
During his tenure at DREO, his research included the diffusion of organic molecules through polymers such as bromobutyl rubber. He assembled and led the team responsible for developing the C4 Respirator, which is currently in service in Canada. Dr. Harrison subsequently served as Chief Technology Officer with CCT.
Danuta Fürst
Europe Representative
Ms. Danuta Fürst was born in Poland and currently resides between Vienna and Monaco. She manages an art gallery in Vienna and owns several holding companies. Fluent in German, English, Polish, French, and Russian, Ms. Fürst is recognized for her ability to build cultural bridges and foster international connections. Her combined passion for art and business informs her dynamic and globally focused career.
Technical Leadership, Industrial Execution
Our leadership blends materials scientists, and operations experts with deep experience in polymer chemistry, manufacturing, and international project delivery. From lab innovation to factory deployment, the team drives proof of concepts into scalable systems, partnering with research institutions and investors to deliver verified, practical solutions for industrial rubber and metal recovery.
Discuss partnership models, proof of concepts, or deployment pathways
Talk with our team
